Dubai - United Arab Emirates
Flat G-01 Wasl Building R-434, Muhaisnah-4 Dubai - UAE
Client Overview
AL-Tuaam is a leading catering and event planning company in Pakistan, known for exceptional culinary service and professionalism. Despite its strong reputation, its outdated digital systems created serious limitations in online engagement, client interaction, and internal coordination.
Project Goals
- Enable real-time event booking and service browsing
- Streamline internal operations and staff coordination
- Modernise AL-Tuaam's digital brand experience
Our Approach
We conducted deep discovery sessions with AL-Tuaam's team and clients to build a digital strategy tailored to seasonal demand, client expectations, and operational workflows. Key modules were ideated: event planner, real-time booking, admin dashboard, and mobile-optimised UX.
Discovery
- Client & staff interviews
- Competitive benchmarking
- User persona creation
Design & Build
- Custom UI aligned with brand
- Responsive front-end
- Booking system + admin dashboard
Launch & Training
- Cross-device QA testing
- Staff training on backend system
- Post-launch support & roadmap
Impact
- 40% increase in web-based customer inquiries in 60 days
- 60% reduction in booking coordination time
- Improved event logistics via centralised dashboard
- Mobile engagement boosted with new UI
Client Testimonial
“InLinkers didn’t just build us a website; they gave us a digital engine to grow our business.”
– AL-Tuaam Executive Team
Summary
This project illustrates how a tradition-rich business can thrive in the digital age. AL-Tuaam’s transformation improved operational control, customer experience, and brand presence. InLinkers remains a digital partner for their future innovation roadmap.