Ebuy.ae – Custom Multi-Vendor
E-Commerce Marketplace

The Challenge: Building a Marketplace from the Ground Up

Ebuy’s requirements extended far beyond a simple web shop. The company needed a platform with distinct vendor, customer, and admin modules designed for growth and scalability.

• Multi-Vendor Shops – Every vendor required their own separate branded storefront within the marketplace, complete with product listings and order management.
• Seamless Vendor Registration – A secure and intuitive vendor registration process was critical for onboarding new sellers quickly and efficiently.
• Customer-Centric Features – Customers needed robust features: user registration, shopping carts, order tracking, product listings, and flexible payment methods.
• Secure & Scalable Back-End – The system had to support high traffic, thousands of products, and concurrent transactions without compromising performance.
• Lead-Generating Design – A unique UI/UX design prototype was required to reflect Ebuy’s brand identity while also driving conversions.

The InLinkers Solution

InLinkers delivered a full-stack custom development solution, building the marketplace from the ground up with modern technologies and a strong focus on user experience:

• UI/UX Discovery & Design: Stakeholder workshops, wireframes, and high-fidelity prototypes aligned with brand identity and future scalability.
• Front-End Development: React.js interface, mobile-first design with HTML5/CSS3, reusable components, advanced search, and smooth navigation.
• Back-End Development: Hybrid structure using Node.js + Express APIs for performance and Laravel PHP for business logic. MySQL + MongoDB integration for structured and flexible data.
• Vendor Module: Sign-up & approval workflows, branded storefronts, product management, sales analytics.
• Customer Module: Secure registration/login, multi-vendor cart, online payments (UAE gateways) + COD, order history & tracking.
• Admin Module: Centralized control, vendor payout & commission tracking, promotions, featured shops, and SEO controls.
• Security & Performance: JWT authentication, encrypted sessions, lazy loading, caching, and optimized queries.

Technical Highlights

• Front-End: React.js with Redux for smooth state management.
• Back-End: Node.js + Express APIs, Laravel PHP for e-commerce workflows.
• Database: MySQL + MongoDB for scalable data handling.
• Payments: Secure UAE-compliant gateway + COD.
• Performance: Lazy loading, caching, optimized queries for speed.
• Security: JWT authentication, encrypted sessions, and role-based access.

Results & Impact

• 300% Faster Vendor Onboarding: Vendors now create shops and upload products within hours.
• +50% Customer Engagement: Faster response times boosted session duration.
• 70% Checkout Success Rate: Integrated carts and secure payments reduced abandoned carts.
• Scalability: Tested for 10,000+ product listings and 500 concurrent orders.
• Qualitative Benefits: Vendors gained independence, customers enjoyed seamless shopping, and Ebuy positioned itself as a serious UAE competitor.

Client Testimonial

"InLinkers e-commerce solutions delivered exactly what we envisioned. The custom marketplace allowed us to onboard vendors quickly, serve customers efficiently, and stand out in a competitive digital market. Their expertise in custom development was crucial to our success."

CEO, Ebuy.ae

Summary

This project illustrates how InLinkers e-commerce solutions empower businesses with custom development tailored to unique requirements. By combining custom UI/UX prototypes, React.js front-end, and a secure Node.js + Laravel back-end, InLinkers built a scalable e-commerce marketplace that positions Ebuy as a future-ready leader in the UAE retail space. Ebuy now operates a digital ecosystem that empowers vendors, delights customers, and sets the foundation for long-term growth.